#BD40AD

#BD40AD

Color Values

HEX

#BD40AD

RGB

189, 64, 173

HSL

307.7, 49.4%, 49.6%

HSV

307.7, 66.1%, 74.1%

CMYK

0.0%, 66.1%, 8.5%, 25.9%

OKLCH

0.5856 0.2005 333.3

Properties

Color Psychology

Magenta is a stimulating, attention-commanding color that bridges passion and imagination. It represents transformation, artistic vision, and unconventional thinking. Magenta disrupts expectations and is associated with innovation and bold self-expression.

Design Usage

Medium magentas are powerful for brands that want to project creativity and boldness. They create eye-catching gradients when blended with purple or orange tones. Use sparingly as accent colors for maximum impact in otherwise restrained designs.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #BD40AD;
color: #BD40AD;
border-color: #BD40AD;
Nearest Tailwind: Fuchsia 800 #86198F

Tailwind Shades

Contrast Checker

Text on white

4.67:1

AA Pass AAA Fail

Text on black

4.5:1

AA Pass AAA Fail

Compare With

Related Articles

Frequently Asked Questions

What are the RGB, HSL, and CMYK values of #BD40AD?

RGB(189, 64, 173) · HSL(307.7, 49.4%, 49.6%) · CMYK(0.0%, 66.1%, 8.5%, 25.9%)

Does #BD40AD meet WCAG contrast on white?

4.67:1 — WCAG AA Pass, AAA Fail for normal text.

What text color is readable on #BD40AD?

Use FFFFFF text on a #BD40AD background; contrast on black is 4.5:1.