#D0474D
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#D0474D
Color Values
#D0474D
208, 71, 77
357.4, 59.3%, 54.7%
357.4, 65.9%, 81.6%
0.0%, 65.9%, 63.0%, 18.4%
0.5903 0.1726 21.7
Properties
Color Psychology
Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.
Design Usage
Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #D0474D;
color: #D0474D;
border-color: #D0474D;
Rose 700
#BE123C
Tailwind Shades
Contrast Checker
Text on white
4.48:1
Text on black
4.69:1
Compare With
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Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #D0474D?
RGB(208, 71, 77) · HSL(357.4, 59.3%, 54.7%) · CMYK(0.0%, 65.9%, 63.0%, 18.4%)
Does #D0474D meet WCAG contrast on white?
4.48:1 — WCAG AA Fail, AAA Fail for normal text.
What text color is readable on #D0474D?
Use 000000 text on a #D0474D background; contrast on black is 4.69:1.