RAL 3018 Strawberry Red
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#D53032
RAL color
RAL 3018 Strawberry Red (#D53032) is a vivid, warm medium red from the RAL Classic system named after the bright red of ripe strawberries. This clear, fruit-like red is fresh and appetizing, used in food product branding, confectionery packaging, and summer campaign design for its universally appealing, natural sweetness signal.
Color Values
#D53032
213, 48, 50
359.3, 66.3%, 51.2%
359.3, 77.5%, 83.5%
0.0%, 77.5%, 76.5%, 16.5%
0.5727 0.201 25.8
Properties
Color Psychology
Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.
Design Usage
Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.
Color Harmonies
Color Blindness Simulation
CSS Usage
Tailwind Shades
Contrast Checker
Text on white
4.89:1
Text on black
4.3:1
Compare With
Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #D53032?
RGB(213, 48, 50) · HSL(359.3, 66.3%, 51.2%) · CMYK(0.0%, 77.5%, 76.5%, 16.5%)
Does #D53032 meet WCAG contrast on white?
4.89:1 — WCAG AA Pass, AAA Fail for normal text.
What text color is readable on #D53032?
Use FFFFFF text on a #D53032 background; contrast on black is 4.3:1.