RAL 3018 Strawberry Red

#D53032

RAL color

RAL 3018 Strawberry Red (#D53032) is a vivid, warm medium red from the RAL Classic system named after the bright red of ripe strawberries. This clear, fruit-like red is fresh and appetizing, used in food product branding, confectionery packaging, and summer campaign design for its universally appealing, natural sweetness signal.

Color Values

HEX

#D53032

RGB

213, 48, 50

HSL

359.3, 66.3%, 51.2%

HSV

359.3, 77.5%, 83.5%

CMYK

0.0%, 77.5%, 76.5%, 16.5%

OKLCH

0.5727 0.201 25.8

Properties

Color Psychology

Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.

Design Usage

Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.

Color Harmonies

Color Blindness Simulation

CSS Usage

background-color: #D53032;
color: #D53032;
border-color: #D53032;
Nearest Tailwind: Red 500 #EF4444

Tailwind Shades

Contrast Checker

Text on white

4.89:1

AA Pass AAA Fail

Text on black

4.3:1

AA Fail AAA Fail

Compare With

Frequently Asked Questions

What are the RGB, HSL, and CMYK values of #D53032?

RGB(213, 48, 50) · HSL(359.3, 66.3%, 51.2%) · CMYK(0.0%, 77.5%, 76.5%, 16.5%)

Does #D53032 meet WCAG contrast on white?

4.89:1 — WCAG AA Pass, AAA Fail for normal text.

What text color is readable on #D53032?

Use FFFFFF text on a #D53032 background; contrast on black is 4.3:1.