Red
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#EE204D
Crayola color
Overview
Red in the Crayola range is a vivid, slightly pink-leaning red: rgb(238, 32, 77), hex #EE204D. The high red channel with a small blue component pulls its hue to 346 degrees, just cooler than pure red, at high saturation and brightness. This is one of the founding colors of the Crayola crayon set. Against the web palette's flat #FF0000, the Crayola version reads as brighter and more crimson-tinged, a pigment red tuned for warmth and vibrancy on paper rather than for the additive display primary. Its pink lean and higher brightness set it apart from the flat additive red of the display primary, reflecting a pigment tuned for vivid, cheerful coloring on paper.
Red (#EE204D) is the Crayola crayon standard red, slightly warmer and more vivid than pure screen red, skewed toward a lively rose-red that prints well and reads vibrantly on paper. Crayola red has been one of the original eight crayon colours since 1903, making it one of the most widely used art colours in history across generations of schoolchildren. The slight warm cast keeps it joyful and approachable rather than alarming.
On this page
Color Values
#EE204D
238, 32, 77
346.9, 85.8%, 52.9%
346.9, 86.6%, 93.3%
0.0%, 86.6%, 67.6%, 6.7%
0.6115 0.2313 17.5
Properties
Color Psychology
Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.
Design Usage
Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #EE204D;
color: #EE204D;
border-color: #EE204D;
Rose 600
#E11D48
Tailwind Shades
Contrast Checker
Text on white
4.24:1
Text on black
4.95:1
Compare With
Frequently Asked Questions
What are the RGB, HSL, and CMYK values of #EE204D?
RGB(238, 32, 77) · HSL(346.9, 85.8%, 52.9%) · CMYK(0.0%, 86.6%, 67.6%, 6.7%)
Does #EE204D meet WCAG contrast on white?
4.24:1 — WCAG AA Fail, AAA Fail for normal text.
What text color is readable on #EE204D?
Use 000000 text on a #EE204D background; contrast on black is 4.95:1.