Colores de marca de Shift

Q: What are the official Shift brand colors?

Shift uses 3 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Shift brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Shift colors official?

The color codes are sourced from Shift's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Shift brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Shift's brand guidelines.

Q: What is the primary Shift color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Shift colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Shift is a desktop productivity app and browser that manages multiple email accounts, apps, and services in a single unified workspace, helping professionals reduce tab overload by consolidating all their digital tools. It targets multi-tasking professionals managing multiple accounts. Shift's dark, clean brand reflects its efficient, organized, and productivity-first user experience.

https://shift.com

Shift documents three official colors for its automotive identity: Blue (#403CA8), Light Blue (#1DD2FD), and Black (#24272F). Against white, Blue and Black meet the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text; the other falls below it, Light Blue lowest at 1.8:1.

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Paleta de colores de Shift

Shift usa 3 colores oficiales en su identidad de marca.

Blue

#403CA8

HEX #403CA8

RGB 64, 60, 168

HSL 242,2°, 47,4%, 44,7%

On white 8,64:1

On black 2,43:1

As text on white AAA

Light Blue

#1DD2FD

HEX #1DD2FD

RGB 29, 210, 253

HSL 191,5°, 98,2%, 55,3%

On white 1,8:1

On black 11,69:1

As text on white Fail

Black

#24272F

HEX #24272F

RGB 36, 39, 47

HSL 223,6°, 13,3%, 16,3%

On white 14,93:1

On black 1,41:1

As text on white AAA

Preguntas frecuentes

What are the official Shift brand colors?

Shift usa 3 colores oficiales de marca en su identidad visual. Cada color en esta página incluye los valores exactos HEX, RGB y HSL para que pueda reproducirlos con precisión en cualquier herramienta de diseño.

How do I use Shift brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Shift colors official?

The color codes on this page are sourced from Shift's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Shift brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Shift brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Shift's brand guidelines.

What is the primary Shift color?

The primary Shift brand color is Blue (#403CA8). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Shift colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Shift colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Shift rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Shift color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Shift palette

Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

Colores de marca de Shift

Paleta de colores de Shift

Blue

Light Blue

Black

Preguntas frecuentes

Accessibility of the Shift palette

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