Colores de marca

Paletas de colores oficiales de las mejores marcas del mundo.

ColorFYI records the published brand-guideline palettes of 544 organisations across 14 categories, covering 1,370 individual colors. Every color carries its exact HEX, RGB, and HSL value together with WCAG 2.1 contrast ratios measured against white and black. Across the full set, 693 of the 1,370 recorded colors (51%) fall below the 4.5:1 ratio that normal-size body text requires on a white background — a brand color is chosen for recognition, not for legibility at paragraph size.

Todos Technology Social Media Fashion Food & Beverage Finance Automotive Retail Sports Entertainment Design Health & Wellness Education Travel Cryptocurrency

Technology

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Technology companies shaping the digital landscape. From cloud platforms to developer tools, these brands use color to convey innovation, trust, and usability.

Amazon

Work hard. Have fun. Make history.

2 colores

Apple

Think different

3 colores

Google

Organize the world's information

4 colores

Microsoft

Empower every person and organization

4 colores

Airbnb

Belong anywhere

2 colores

Samsung

Do what you can't

1 color

Slack

Where work happens

5 colores

Discord

Imagine a place

5 colores

OpenAI

Creating safe AGI that benefits all of humanity

1 color

Shopify

Make commerce better for everyone

3 colores

Notion

One workspace. Every team.

1 color

Nvidia

The way it's meant to be played

1 color

Dropbox

Keep life organized

3 colores

Zoom

One platform to connect

3 colores

Gmail

5 colores

IBM

Let's create

1 color

Intel

Intel Inside

1 color

Google Chrome

The browser built to be yours

4 colores

Google Maps

Explore the world

5 colores

Mailchimp

Turn emails into revenue

2 colores

Linear

Linear is a better way to build software

4 colores

Perplexity

Ask anything

3 colores

Vercel

Develop. Preview. Ship.

2 colores

Supabase

Build in a weekend. Scale to millions.

3 colores

Asana

Work on big ideas, without the busywork

3 colores

Grammarly

Write with confidence

4 colores

HubSpot

Grow better

3 colores

Squarespace

Everything to sell anything

4 colores

Trello

Trello helps teams move work forward

2 colores

Miro

The visual workspace for innovation

3 colores

monday.com

A platform built for a new way of working

2 colores

Calendly

Easy ahead

3 colores

GitLab

The One DevOps Platform

7 colores

Intercom

The complete AI-first customer service solution

7 colores

Patreon

The business suite for creators

3 colores

Cohere

The leading AI platform for enterprise

2 colores

Evernote

Tame your work, organize your life

2 colores

Hotjar

Understand how users behave on your site

3 colores

Loom

Say it with video

2 colores

Mixpanel

Powerful, self-serve product analytics

8 colores

Retool

The fastest way to build internal tools

5 colores

15Five

5 colores

1Password

3 colores

Aboard

2 colores

Airtable

3 colores

Airtasker

3 colores

Allset

3 colores

Amie

3 colores

Amplitude

3 colores

Angi

4 colores

Artifact

3 colores

Attio

2 colores

Balance

2 colores

Basecamp

2 colores

Bear

1 color

beehiiv

2 colores

Blinkist

2 colores

Bonsai

2 colores

Buy Me a Coffee

2 colores

Cal.com

2 colores

Cameo

2 colores

Canny

2 colores

Causal

3 colores

Citizen

2 colores

Clearbit

2 colores

Clerk

2 colores

ClickUp

5 colores

Cloaked

2 colores

Cocoon

5 colores

Coda

3 colores

Corner

2 colores

Cosmos

2 colores

Craft

3 colores

CRED

1 color

CREME

2 colores

Crunchbase

4 colores

Customer.io

3 colores

Cycle

2 colores

Deel

5 colores

Descript

2 colores

Dimensional

3 colores

Dovetail

2 colores

Employment Hero

2 colores

Equals

7 colores

Eventbrite

5 colores

ExpressVPN

3 colores

Fancy

3 colores

Fibery

3 colores

folk

4 colores

Frame

2 colores

Frame.io

4 colores

Front

6 colores

Future

3 colores

Ghost

2 colores

Glide

2 colores

Grain

3 colores

Ground News

3 colores

Gumroad

2 colores

Harvest

3 colores

Height

2 colores

Hex

8 colores

Homerun

3 colores

HoneyBook

5 colores

IDAGIO

2 colores

IFTTT

2 colores

Insight Timer

3 colores

Jasper

7 colores

June

2 colores

Kajabi

4 colores

Klaviyo

5 colores

Klima

2 colores

Lemon Squeezy

2 colores

Life360

4 colores

Luma

3 colores

Magnolia

2 colores

Matter

2 colores

Maze

3 colores

Meetup

3 colores

Mimo

2 colores

Mobbin

1 color

Mural

5 colores

Navan

3 colores

Opal

3 colores

Open

2 colores

Opendoor

3 colores

OpenPhone

2 colores

Opera

2 colores

Oyster

8 colores

PandaDoc

2 colores

Peerlist

2 colores

Philips Hue

3 colores

2 colores

Pitch

2 colores

Plausible Analytics

3 colores

Podia

4 colores

Productboard

3 colores

Qatalog

3 colores

Readymag

2 colores

Reflect

2 colores

Remote

3 colores

SavvyCal

3 colores

Shop

2 colores

Skiff

2 colores

Slite

3 colores

Sonos

2 colores

Spline

2 colores

Sprig

3 colores

Sprout Social

10 colores

Superhuman

2 colores

Thumbtack

2 colores

Tines

3 colores

Todoist

3 colores

Trulia

5 colores

Twist

2 colores

Typefully

2 colores

Uptime

2 colores

Upwork

4 colores

User Interviews

2 colores

Vanta

3 colores

VEED

2 colores

WeTransfer

2 colores

Workable

3 colores

Wrike

4 colores

Yubo

4 colores

Zillow

2 colores

Zing

2 colores

Social Media

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Social media and communication platforms connecting billions worldwide. Their brand colors are among the most recognizable in modern culture.

Fashion

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Fashion and luxury brands known for iconic visual identities. Their color palettes reflect heritage, exclusivity, and style.

Nike

Just Do It

2 colores

Adidas

Impossible is nothing

1 color

Tiffany & Co.

1 color

Chanel

1 color

Gucci

2 colores

Louis Vuitton

1 color

Hermes

1 color

Zara

1 color

Prada

1 color

Under Armour

The only way is through

1 color

Burberry

3 colores

HBX

2 colores

Lyst

2 colores

Whering

3 colores

Food & Beverage

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Food and beverage brands from quick-service restaurants to delivery platforms. Warm, appetizing colors dominate this category.

Coca-Cola

Taste the Feeling

1 color

McDonald's

I'm lovin' it

2 colores

Starbucks

To inspire and nurture the human spirit

1 color

Pepsi

That's what I like

2 colores

Uber Eats

Get almost, almost anything

2 colores

KFC

It's finger lickin' good

1 color

Burger King

Have it your way

3 colores

DoorDash

Delivered

2 colores

Subway

Eat Fresh

2 colores

Dunkin'

America runs on Dunkin'

2 colores

Taco Bell

Live Más

2 colores

Blank Street

4 colores

Blue Apron

2 colores

Cake Equity

3 colores

CAVA

5 colores

Chipotle

3 colores

Cornershop

2 colores

Deliveroo

2 colores

Epicurious

3 colores

foodpanda

3 colores

Glovo

2 colores

Grubhub

1 color

HelloFresh

2 colores

Instacart

3 colores

Resy

2 colores

Shipt

3 colores

SideChef

3 colores

Snackpass

3 colores

Swiggy

3 colores

Tasty

3 colores

Wolt

2 colores

Zomato

2 colores

Finance

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Financial services, fintech, and cryptocurrency platforms. Their palettes convey security, trust, and modern innovation.

PayPal

The new money

2 colores

Stripe

Payments infrastructure for the internet

1 color

Coinbase

Create an open financial system for the world

2 colores

Mastercard

There are some things money can't buy. For everything else, there's Mastercard.

3 colores

Visa

It's everywhere you want to be

2 colores

Binance

The world's leading blockchain ecosystem

2 colores

Robinhood

Investing for everyone

1 color

Klarna

Smoooth shopping

3 colores

Revolut

A radically better account

2 colores

Kickstarter

Bring creative projects to life

2 colores

Wise

Money without borders

2 colores

Monzo

Banking made easy

3 colores

Affirm

2 colores

Afterpay

2 colores

Betterment

3 colores

bunq

2 colores

Chase UK

3 colores

Chime

3 colores

Cleo

4 colores

Dave

3 colores

Digit

3 colores

Drops

3 colores

Expensify

2 colores

Foundation

2 colores

Gemini

2 colores

GoFundMe

3 colores

GoHenry

3 colores

Greenlight

3 colores

Kraken

3 colores

Ladder

3 colores

Lightyear

2 colores

Marcus by Goldman Sachs

2 colores

Monese

2 colores

N26

2 colores

Neo Financial

3 colores

Nutmeg

2 colores

OKX

2 colores

One

2 colores

OpenSea

2 colores

Oportun

6 colores

Plum

3 colores

Quicken

3 colores

Rarible

2 colores

Starling Bank

3 colores

Tangerine

3 colores

Tomorrow

3 colores

TradingView

2 colores

Truebill

2 colores

Uniswap

3 colores

Venmo

2 colores

Wave

6 colores

Wealthfront

3 colores

Wealthsimple

1 color

Automotive

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Automotive and mobility brands, from luxury manufacturers to ride-sharing platforms. Their colors reflect speed, precision, and reliability.

Uber

Go anywhere

1 color

Tesla

Accelerating the world's transition to sustainable energy

1 color

BMW

The Ultimate Driving Machine

1 color

Ferrari

We are the competition

1 color

Mercedes-Benz

The best or nothing

1 color

Lamborghini

1 color

Waze

Outsmarting traffic, together

3 colores

Bird

2 colores

Bolt

3 colores

Grab

3 colores

Lime

2 colores

Shift

3 colores

Turo

3 colores

Retail

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Retail and e-commerce brands transforming how we shop. Bold, recognizable colors drive brand recall in competitive markets.

Ebay

Buy it. Sell it. Love it.

4 colores

IKEA

The wonderful everyday

2 colores

Walmart

Save money. Live better.

2 colores

Target

Expect more. Pay less.

1 color

Etsy

Keep commerce human

2 colores

Best Buy

Let's talk about what's possible

2 colores

ASOS

2 colores

Birchbox

1 color

Bonobos

1 color

Commons

3 colores

Depop

1 color

Dollar Shave Club

3 colores

Drop

3 colores

Fetch

3 colores

Fresha

2 colores

GOAT

1 color

IPSY

3 colores

Jet

2 colores

LARQ

2 colores

Macy's

2 colores

Moda Operandi

3 colores

Peerspace

2 colores

Rakuten

3 colores

Redfin

1 color

Rent the Runway

3 colores

StockX

2 colores

Thrive Market

3 colores

Vestiaire Collective

2 colores

Vinted

3 colores

Walgreens

2 colores

Warby Parker

5 colores

Whatnot

2 colores

Whop

2 colores

Wish

2 colores

ZIGZAG

2 colores

Sports

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Sports brands and athletic platforms celebrating movement and competition. High-energy colors reflect the excitement of sport.

Slopes

3 colores

Stadium Live

2 colores

Entertainment

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Media, streaming, and entertainment brands delivering content worldwide. Their palettes range from cinematic reds to editorial blacks.

Netflix

See what's next

1 color

Disney

The happiest place on Earth

1 color

HBO

It's not TV. It's HBO.

1 color

Hulu

Come TV with us

2 colores

Pixar

1 color

ESPN

The worldwide leader in sports

3 colores

NFL

3 colores

Medium

Where good ideas find you

2 colores

Premier League

3 colores

Bleacher Report

2 colores

Bloomberg

2 colores

BuzzFeed

3 colores

Co–Star

2 colores

Fable

9 colores

Flipboard

2 colores

HBO Max

2 colores

Imgur

2 colores

Jitter

2 colores

Lake

2 colores

Must

2 colores

Oku

1 color

Plain

2 colores

Pocket

2 colores

Quartz

3 colores

Rebel Girls

3 colores

Shazam

3 colores

South China Morning Post

3 colores

TechCrunch

3 colores

The Athletic

2 colores

The Guardian

2 colores

The New Yorker

3 colores

The New York Times

2 colores

The Wall Street Journal

2 colores

Tubi

3 colores

USA TODAY

2 colores

WAV

2 colores

Design

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Design tools, creative platforms, and agencies empowering creators. Vibrant, expressive palettes reflect the creative spirit.

Figma

Nothing great is made alone

4 colores

Adobe

Creativity for all

1 color

Canva

Design anything. Publish anywhere.

1 color

Dribbble

Where designers get inspired and hired

1 color

Framer

Ship sites, fast

2 colores

Sketch

Design is not just what it looks like

3 colores

Artsy

3 colores

Behance

1 color

Bento

2 colores

Clay

3 colores

Play

3 colores

Rive

2 colores

Runway

2 colores

Strut

3 colores

SuperHi

2 colores

VSCO

1 color

Zeplin

3 colores

Health & Wellness

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Health, wellness, and fitness brands promoting better living. Calming greens, energetic oranges, and trustworthy blues define this space.

Fitbit

Find your fit

3 colores

Headspace

Be kind to your mind

6 colores

Peloton

Together we go far

3 colores

Aaptiv

3 colores

Ada

2 colores

AllTrails

2 colores

Any Distance

2 colores

Brightmind

3 colores

Calm

2 colores

ClassPass

2 colores

Endel

3 colores

Fitbod

2 colores

GoodRx

4 colores

Habitify

2 colores

HabitMinder

2 colores

Hims

1 color

How We Feel

6 colores

Lifesum

3 colores

MacroFactor

2 colores

Moonly

3 colores

Noom

3 colores

Powder

3 colores

Sweatcoin

3 colores

Tiimo

2 colores

Ultrahuman

1 color

WHOOP

2 colores

Wysa

3 colores

Zero

3 colores

Zocdoc

3 colores

Education

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Education and learning platforms making knowledge accessible. Friendly, approachable colors encourage learning and engagement.

Duolingo

The free, fun, and effective way to learn a language

2 colores

Babbel

4 colores

Brainly

7 colores

Coursera

3 colores

Elevate

3 colores

Imprint

3 colores

Kahoot!

3 colores

Memrise

3 colores

Preply

2 colores

RaiseMe

3 colores

Remind

4 colores

Skillshare

3 colores

Udemy

7 colores

Uxcel

9 colores

Wikipedia

2 colores

Travel

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Travel, hospitality, and transportation brands connecting the world. Their colors evoke exploration, adventure, and comfort.

Booking.com

Booking.yeah!

3 colores

Tripadvisor

Know better. Book better. Go better.

3 colores

Expedia

Made to travel

2 colores

Citymapper

2 colores

Culture Trip

3 colores

Flighty

3 colores

Gametime

3 colores

GetYourGuide

2 colores

Going

3 colores

Hopper

4 colores

HotelTonight

3 colores

Kayak

1 color

Klook

5 colores

Marriott Bonvoy

2 colores

OpenTable

2 colores

SeatGeek

2 colores

Singapore Airlines

2 colores

Skyscanner

2 colores

TickPick

2 colores

Trainline

3 colores

Transit

3 colores

Vrbo

2 colores

Cryptocurrency

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Official brand colors and visual identities of 60 major cryptocurrency and blockchain projects — from Bitcoin's iconic orange to Ethereum's diamond purple and Solana's vibrant violet gradient. All logos and color data sourced from crypto-logo.com, the definitive open database for cryptocurrency brand assets.

Bitcoin

3 colores

Ethereum

4 colores

Solana

3 colores

BNB

2 colores

Ripple (XRP)

2 colores

Tether

2 colores

USD Coin

2 colores

Cardano

2 colores

Chainlink

2 colores

Polygon

2 colores

Dogecoin

2 colores

Polkadot

2 colores

Avalanche

2 colores

Uniswap

3 colores

Toncoin

1 color

Arbitrum

3 colores

TRON

2 colores

NEAR Protocol

1 color

Shiba Inu

2 colores

Cosmos

3 colores

Optimism

2 colores

Aave

3 colores

Sui

1 color

Litecoin

2 colores

Maker

2 colores

Monero

2 colores

Dai

2 colores

PEPE

1 color

Compound

1 color

Curve

1 color

Filecoin

2 colores

Internet Computer

1 color

PancakeSwap

1 color

Tezos

2 colores

Decentraland

1 color

dYdX

1 color

Fantom

2 colores

The Sandbox

1 color

Axie Infinity

1 color

Floki

1 color

Immutable

1 color

OKB

1 color

Synthetix

1 color

Yearn Finance

1 color

Zcash

1 color

1inch

1 color

ApeCoin

1 color

Bonk

1 color

Celo

1 color

Cronos

1 color

Dash

1 color

SushiSwap

1 color

Theta

1 color

Enjin

1 color

KuCoin Token

1 color

LEO Token

1 color

Huobi Token

1 color

Oasis Network

1 color

TrueUSD

1 color

Gate Token

1 color

All brand names, logos, and associated marks are trademarks of their respective owners. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is not affiliated with or endorsed by any brand listed here.