folk logo

Cores de marca de folk

folk is a lightweight, modern CRM and relationship management tool designed for individuals and small teams who need a simple way to manage professional contacts, pipelines, and outreach without the complexity of enterprise CRM software. Its minimal design appeals to freelancers and early-stage teams. folk's clean brand reflects its simplicity and human-first approach.

https://folk.com

folk's published brand guidelines record four official colors: Black (#000000), Buttermilk (#FFF8BB), Wisp Pink (#FCE5F3), and Hawkes Blue (#E6EDFE). Measured against white, just one value satisfies WCAG AA's 4.5:1 floor for body text: Black, at 21:1, while Buttermilk sits lowest at 1.08:1.

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Paleta de cores de folk

folk usa 4 cores oficiais na sua identidade de marca.

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0,0°, 0,0%, 0,0%
On white 21,0:1
On black 1,0:1
As text on white AAA

Buttermilk

#FFF8BB
HEX #FFF8BB
RGB 255, 248, 187
HSL 53,8°, 100,0%, 86,7%
On white 1,08:1
On black 19,4:1
As text on white Fail

Wisp Pink

#FCE5F3
HEX #FCE5F3
RGB 252, 229, 243
HSL 323,5°, 79,3%, 94,3%
On white 1,19:1
On black 17,64:1
As text on white Fail

Hawkes Blue

#E6EDFE
HEX #E6EDFE
RGB 230, 237, 254
HSL 222,5°, 92,3%, 94,9%
On white 1,17:1
On black 17,91:1
As text on white Fail

Perguntas frequentes

What are the official folk brand colors?
folk usa 4 cores oficiais de marca na sua identidade visual. Cada cor nesta página inclui os valores exatos HEX, RGB e HSL para que possa reproduzi-los com precisão em qualquer ferramenta de design.
How do I use folk brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these folk colors official?
The color codes on this page are sourced from folk's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each folk brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use folk brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check folk's brand guidelines.
What is the primary folk color?
The primary folk brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do folk colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two folk colors together.
How often are brand colors updated?
We periodically review and update brand color data. If folk rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any folk color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the folk palette

Of the 4 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

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folk and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by folk.