Cores de marca de Instagram

Q: What are the official Instagram brand colors?

Instagram uses 3 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Instagram brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Instagram colors official?

The color codes are sourced from Instagram's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Instagram brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Instagram's brand guidelines.

Q: What is the primary Instagram color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Instagram colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"Capture and share the world's moments"

Instagram is a photo and video sharing platform known for its gradient icon and visual-first experience that has shaped modern social media culture.

https://instagram.com

Instagram documents three official colors for its social media identity: Instagram Magenta (#C13584), Instagram Pink (#E1306C), and Instagram Yellow (#FCAF45). Instagram Magenta alone reaches the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, measuring 5.11:1, while Instagram Yellow sits lowest at 1.85:1.

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Paleta de cores de Instagram

Instagram usa 3 cores oficiais na sua identidade de marca.

Instagram Magenta

#C13584

HEX #C13584

RGB 193, 53, 132

HSL 326,1°, 56,9%, 48,2%

On white 5,11:1

On black 4,11:1

As text on white AA

Instagram Pink

#E1306C

HEX #E1306C

RGB 225, 48, 108

HSL 339,7°, 74,7%, 53,5%

On white 4,34:1

On black 4,84:1

As text on white AA Large

Instagram Yellow

#FCAF45

HEX #FCAF45

RGB 252, 175, 69

HSL 34,8°, 96,8%, 62,9%

On white 1,85:1

On black 11,36:1

As text on white Fail

Perguntas frequentes

What are the official Instagram brand colors?

Instagram usa 3 cores oficiais de marca na sua identidade visual. Cada cor nesta página inclui os valores exatos HEX, RGB e HSL para que possa reproduzi-los com precisão em qualquer ferramenta de design.

How do I use Instagram brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Instagram colors official?

The color codes on this page are sourced from Instagram's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Instagram brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Instagram brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Instagram's brand guidelines.

What is the primary Instagram color?

The primary Instagram brand color is Instagram Magenta (#C13584). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Instagram colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Instagram colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Instagram rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Instagram color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Instagram palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

Cores de marca de Instagram

Paleta de cores de Instagram

Instagram Magenta

Instagram Pink

Instagram Yellow

Perguntas frequentes

Accessibility of the Instagram palette

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