Cores de marca de Noom

Q: What are the official Noom brand colors?

Noom uses 3 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Noom brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Noom colors official?

The color codes are sourced from Noom's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Noom brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Noom's brand guidelines.

Q: What is the primary Noom color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Noom colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Noom is a digital weight loss and behavior change program that uses cognitive behavioral therapy techniques, personal health coaching, and daily lessons to help users build sustainable, psychology-based eating and lifestyle habits. Its science-backed approach differentiates it from traditional diet apps. Noom's vibrant green brand reflects health, positive change, and the growth of better habits.

https://noom.com

Noom documents three official colors for its health & wellness identity: Sunset Orange (#FB513B), Spring Wood (#F6F4EE), and Blue Dianne (#1D3A44). Against white only Blue Dianne meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, at 12.06:1, leaving the other two for fills, large text, and non-text elements.

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Paleta de cores de Noom

Noom usa 3 cores oficiais na sua identidade de marca.

Sunset Orange

#FB513B

HEX #FB513B

RGB 251, 81, 59

HSL 6,9°, 96,0%, 60,8%

On white 3,31:1

On black 6,34:1

As text on white AA Large

Spring Wood

#F6F4EE

HEX #F6F4EE

RGB 246, 244, 238

HSL 45,0°, 30,8%, 94,9%

On white 1,1:1

On black 19,09:1

As text on white Fail

Blue Dianne

#1D3A44

HEX #1D3A44

RGB 29, 58, 68

HSL 195,4°, 40,2%, 19,0%

On white 12,06:1

On black 1,74:1

As text on white AAA

Perguntas frequentes

What are the official Noom brand colors?

Noom usa 3 cores oficiais de marca na sua identidade visual. Cada cor nesta página inclui os valores exatos HEX, RGB e HSL para que possa reproduzi-los com precisão em qualquer ferramenta de design.

How do I use Noom brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Noom colors official?

The color codes on this page are sourced from Noom's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Noom brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Noom brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Noom's brand guidelines.

What is the primary Noom color?

The primary Noom brand color is Sunset Orange (#FB513B). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Noom colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Noom colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Noom rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Noom color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Noom palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

Noom and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Noom.