black
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#000000
CSS color
Black (#000000) is the absence of all reflected light, the darkest possible color in the RGB color model. As the foundation of typography and the universal contrast anchor, it is indispensable in virtually every design discipline. Psychologically, black conveys authority, elegance, sophistication, and in many contexts, luxury and finality.
Color Values
#000000
0, 0, 0
0.0, 0.0%, 0.0%
0.0, 0.0%, 0.0%
0%, 0%, 0%, 100%
0.0 0.0 0.0
Properties
Color Psychology
Pure and near-pure blacks represent absolute power, elegance, and bold sophistication. They evoke the infinite depth of space, mystery, and timeless authority. Black is the color of luxury fashion, formal occasions, and definitive statements.
Design Usage
The darkest blacks are used for true dark-mode OLED backgrounds and luxury branding. They create maximum contrast and dramatic visual impact when paired with bright colors. Use for premium interfaces, photography backgrounds, and high-contrast design systems.
Color Harmonies
Color Blindness Simulation
CSS Usage
background-color: #000000;
color: #000000;
border-color: #000000;
Zinc 950
#09090B
Tailwind Shades
Contrast Checker
Text on white
21.0:1
Text on black
1.0:1
Compare With
Brands Using This Color
Adidas
Black
Airtime
Black
Any Distance
000000
Apple
Apple Black
Artifact
Black
Artsy
Black
BeReal.
Black
Best Buy
000000
Bleacher Report
Black
Bloomberg
Black
Blue Apron
000000
Burberry
Black
Chanel
Black
Citymapper
000000
Corner
Black
Co–Star
000000
Culture Trip
Black
Dispo
Black
Dollar Shave Club
Black
Endel
000000
Equals
000000
Evernote
Black
Fibery
Black
Flighty
000000
Black
folk
Black
Foundation
Black
Frame
Black
Framer
Black
Ghost
Black
Glass
Black
Gumroad
000000
HBO
Black
HBX
000000
How We Feel
000000
Intercom
000000
Jitter
000000
Kahoot!
Black
Kajabi
000000
Klima
000000
Klook
000000
Lime
Black
Lyst
Black
Macy's
000000
Mailchimp
Black
Maze
Black
Medium
Black
Must
Black
Nike
Black
Notion
Black
Nutmeg
000000
Oku
000000
Open
Black
OpenPhone
000000
OpenSea
Black
Oportun
Black
Partiful
000000
Patreon
000000
Play
Black
Prada
Black
Quartz
Black
RaiseMe
000000
Rarible
000000
Remind
Black
Rive
Black
Shopify
Black
Skiff
Black
Skillshare
Black
Slopes
Black
Squarespace
Black
StockX
Black
TechCrunch
000000
The New York Times
Black
TIDAL
Black
TikTok
TikTok Black
Tripadvisor
Black
000000
Uber
Black
Uber Eats
Black
Ultrahuman
Black
Under Armour
000000
Upwork
000000
Venmo
000000
Vestiaire Collective
000000
Vevo
000000
WAV
Black
Waze
Black
Whatnot
Black
X
Black
Zara
000000
zenly
000000
ZIGZAG
000000
Zing
Black
Zomato
Black